Specialised Healthcare Facilities for Mother and Child

Communication and visual identification design and production: AR Grafiti

The task posed by the investor was to provide colour-coded identification for surgeries and internal communication within the Admissions Room, the X-ray zone, the Ultrasonography zone and the Tomography zone. Since most patients are 4-7 years of age, we offered visuals painted with „a child’s hand”. Surgery doors welcome young patients with a smiling frog, a whale, a cat. The way to toilet is shown by a happy snail. On one hand, the visuals distinguish surgeries and patient zones with colours, while on the other they turn the children’s attention away from a stressful visit in the doctor’s surgery. The friendly atmosphere, which emerges, supports doctors in child examination and provides medical staff with an ice-breaker to establish contact with the child.